iPhone mockup with The Leisure Brief #001 blog title in it: "#001 The Predictable Death of Concept-Centric Leisure - Hits Inboxes Friday 13th March 2026"

#001 The Predictable Death of Concept-Centric Leisure - Hits Inboxes Friday 13th March 2026

Strategy & Commercial Thinking

March 11, 2026•1 min read

“Novelty demand is not proof of concept.
It is not a sign of product-market fit either. ” - Si Wilkinson

The Leisure Brief

Commercial Thinking for Modern leisure Operators

#001 The Predictable Death of Concept-Centric Leisure

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A truncated blog will be posted the following Monday at https://lab.selloutleisure.com/leisure-brief

iPhone mockup with the blog title and content preview.

Si Wilkinson

Si Wilkinson is the founder of Sell Out Leisure and the architect behind Leisure CoPilot, a virtual contact centre designed for leisure and attractions operators. His work focuses on helping venues capture every enquiry, improve reputation, and grow revenue through automation, marketing systems, and operational excellence.